TAFE NSW has introduced advanced digital marketing skills to its communications and marketing course to equip students and business owners with the skills needed to thrive in an online environment.

The TAFE NSW Certificate IV in Marketing and Communications will integrate key skills including digital marketing budgeting and market share optimisation through digital marketing tools in 2021, to equip students with the skills employers are looking for in a post-pandemic world.

The COVID-19 pandemic has seen a large reliance on digital marketing as organisations shift their businesses to online and introduce e-commerce as an integral part of the customer journey.

According to data from the Australian Bureau of Statistics, almost half of the Australian workforce — 46 per cent — was mainly working from home at the height of the pandemic, highlighting the reliance on digital marketing technology to connect to consumers.[1]

​​​​​​TAFE NSW Head Teacher of Business Services, Susan Huntington, said TAFE NSW was on the front foot in order to make sure skills students are learning are closely aligned to industry needs.

“Throughout the pandemic, we have seen Australian businesses pivot to online without the skills needed to understand their online business model,” Ms Huntington said.

“TAFE NSW works closely with industry to identify what their skills needs are, and digital marketing is undoubtedly a skill that employers will look for in a post pandemic world.”

The Certificate IV in Marketing and Communications will allow students to learn from industry-experienced teachers on how to develop and communicate marketing strategies, conduct market research, analyse consumer behaviour and run digital marketing campaigns.

The course offers flexible delivery for students to study full-time, part-time or online with fee-free training options for those eligible for JobTrainer.

To enrol in a marketing and communications course at TAFE NSW, visit www.tafensws.edu.au or call 131 601.

Media Contact: Jessica Cortis, Media and Communications Business Partner, 0456 170 211.