OverviewAbout this course
Prove your communication expertise and build the skills to take on more senior marketing roles like digital marketing manager, brand manager or PR manager. Take the lead on exciting marketing project gain a competitive edge in the industry.
OutcomesWhat you'll gain
Learning outcomes
Through a mixture of theory and practical course work, learn to:
Design and develop an integrated marketing communication plan
Interpret market trends and developments
Identify and evaluate marketing opportunities
Lead and manage a team
Create and manage budgets and financial plans
Monitor marketing activities
Course outcomes
Gain practical experience and develop specialist skills that give you an advantage in the job market.
A nationally accredited qualification at Diploma level
A fully integrated digital marketing plan to demonstrate your expertise to potential employers
Proven ability to perform market research and analysis, use market data and interpret trends and developments
Apply market profiling to marketing and communication campaigns
Collaborate and lead others to action marketing strategies
Strong pathways to continued studies to enhance your career opportunities
SuitabilityIs this course right for you?
Entry requirements
This course requires evidence of previous experience or study before you can enrol
Successful completion of all core units in the Certificate IV in Marketing and Communication as evidenced by a copy of your transcript or certificate, or
Significant industry experience that will provide you with Recognition of Prior Learning (RPL) for all core units in the Certificate IV in Marketing and Communication, or
Two years equivalent full-time relevant work experience, as evidenced by a copy of your resume
Completion requirements
During your study you’ll need to provide your teacher with the following evidence:
Entry recommendations
To be prepared for this course, we recommend that you have:
1-2 years of experience working as part of a team
Good computer skills and familiarity with the Microsoft Office suite
Access to recording equipment such as a smartphone or camera with a video function
The ability to record and store both videos and images
Good communication skills to express ideas in writing and verbally
Language, Literacy and Numeracy (LLN) at a Year 12 high school level
TAFE NSW may ask you to complete a Language, Literacy and Numeracy (LLN) skills test.
This skills test helps us to understand your individual study needs, to design an individualised plan that supports your study success and ensures your LLN skills match the demands of the course.
TAFE NSW is committed to meeting the learning needs of every community. Meeting these needs can mean there are additional entry requirements at different campus locations. Check your preferred location for further requirements. If you need help preparing for study, contact us to find out how we can support you.
PathwaysFuture career and study options
Career pathways
Our graduates go onto roles like:
Marketing Specialist
Marketing Specialists identify market opportunities and advise on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.
Full-time share Full-time workers usually work 35 hours or more a week (in all their jobs combined).
83%
Employment size Employment size is the number of workers who do this as their main job.
31,100 workers
Average age This is the average age of all workers in this job.
37 years
Weekly pay Median earnings are shown for full-time, non-managerial employees paid at the adult rate, before tax or any amounts that are salary sacrificed. These figures are a guide to earnings only and should not be used to determine a wage rate.
$1,930
Average full-time The average full-time hours that people in this role work each week.
44 hours
Skill level rating Skill level ratings are based on the range and complexity of job roles. In general, the higher the skill level, the more formal education and training, previous experience or on-the-job training needed to be good at the job.
Very high
Gender share
60% female
Future growth The Department of Employment, Skills, Small and Family Business estimates the likely change in number of workers in this role, or industry, over the next 5 years. Future growth is the likely percentage change compared to all other job roles.
Strong Growth
Other jobs include: Marketing manager, Digital marketing specialist, Communication manager, Product manager and International marketing coordinator
Study pathways
Take your study further with other courses offered at TAFE NSW:
Previous study2 Courses
Begin here to gain experience and confidence in this study area.
Further study0 Courses
Advance your skills to take your career to the next level
The Diploma of Marketing and Communication does not have any post-graduate courses.
Related study0 Courses
Strengthen your expertise and gain specialist skills to expand your employability.
The Diploma of Marketing and Communication does not have any related courses.
Your experience counts
At TAFE NSW, we recognise your previous study and work experience. You can apply for recognition of prior learning or a credit transfer with any of our courses. If you're successful you'll get your qualification faster.
UnitsUnits taught in this course
Courses are made up of a combination of both core and specialty units. In the Diploma of Marketing and Communication qualification, you’ll need to successfully complete 12 Units of competency, including 5 core and 7 speciality units.
Please note, not all specialty units are offered at every TAFE NSW location. It is highly recommended that you check with your preferred campus for information about the specialty units offered at that location.
Core units are central to the job outcomes of a particular industry or occupation. These are the units industry has agreed are essential to be capable and qualified at a particular study level.
Establish and monitor the marketing mixBSBMKG542
Write persuasive copyBSBMKG555
Undertake project workBSBPMG430
Identify and evaluate marketing opportunitiesBSBMKG541
Industry
Australian Marketing Institute
TAFE NSW servicesFacilities and support
TAFE NSW provides support services across all campus locations and online. Whatever your needs or circumstances, we have the people, resources, counselling and facilities to support you in focusing on your studies.
TAFE NSW Disability Support Service
TAFE NSW Language, Literacy and Numeracy (LLN) support
TAFE NSW Aboriginal Support; Learner support (ABE)
TAFE NSW Careers, Counselling and Pathways Service
TAFE NSW Libraries
Scholarship programs – be supported as you explore your talents and fulfil your potential
Read&Write literacy and study support software is available free for all TAFE NSW students to use while studying on campus and at home
LinkedIn Learning – an online resource which offers innovative courses and tutorials to improve your personal and professional skills
Student associations – get social with our student community
Info sessionsWant to know more?
There are a total of 3 information sessions planned for this course. They'll take place at different locations across the state.
You can select a study option below to see the sessions available. Or you can view all sessions related to Education and Training