Back to

    National code: BSB40820

    Certificate IV in Marketing and Communication

    Ask a question

    OverviewAbout this course

    Explore the essential skills you need to work as a marketing coordinator or PR officer. Build your knowledge of consumers, present like a pro and write marketing plans. Learn to articulate your ideas, develop strategies and apply digital solutions.

    OutcomesWhat you'll gain

    Learning outcomes

    Through a mixture of theory and practical course work, learn to:

    • Research and analyse consumer behaviour

    • Prepare documents such as marketing plans and presentations

    • Apply digital solutions to work processes

    • Develop the confidence to articulate and debate ideas

    Course outcomes

    Gain practical experience and develop specialist skills that give you an advantage in the job market.

    • Specialist and transferable skills that can be applied across industries

    • The ability to deliver a sought after range of marketing and communication skills

    • Credit towards a full qualification

    • A strong study pathway into a Bachelor of Business with TAFE NSW Degrees

    • Strong pathways to continue your studies and enhance your career opportunities

    SuitabilityIs this course right for you?

    Entry requirements

    Some courses require evidence of previous experience or study before you can enrol

    • There are no entry requirements for this qualification. You can enrol now.

    • Traineeship

    • TAFE NSW also offers the Certificate IV in Marketing and Communication as a traineeship. To be eligible to enrol as a trainee you must:

    • Be employed in the marketing and communication industry as this course is delivered in the workplace

    • Have a signed traineeship contract

    • Thinking about a traineeship? Enquire today.

    Entry recommendations

    To be prepared for this course, we recommend that you have:

    • 1-2 years of experience working as a part of a team

    • Access to a computer with a reliable internet connection

    • Possess the skills to use basic features of Microsoft Office such as Word, Excel and PowerPoint

    • Excellent written and spoken communication skills

    • The ability to use data to develop and analyse marketing strategies

    • An interest in evolving trends in marketing and social media

    • Language, Literacy and Numeracy (LLN) at a Year 12 high school level

    • TAFE NSW may ask you to complete a Language, Literacy and Numeracy (LLN) skills test.

    • This skills test helps us to understand your individual study needs, to design an individualised plan that supports your study success and ensures your LLN skills match the demands of the course.

    • If you need support in preparation for study, contact us about your options

    TAFE NSW is committed to meeting the learning needs of every community. Meeting these needs can mean there are additional entry requirements at different campus locations. Check your preferred location for further requirements. If you need help preparing for study, contact us to find out how we can support you.

    PathwaysFuture career and study options

    Career pathways

    Our graduates go onto roles like:

    Advertising and Marketing Professionals

    Advertising and Marketing Professionals develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.

    • Full-time share Full-time workers usually work 35 hours or more a week (in all their jobs combined).

      83%

    • Employment size Employment size is the number of workers who do this as their main job.

      37,100 workers

    • Average age This is the average age of all workers in this job.

      36 years

    • Weekly pay Median earnings are shown for full-time, non-managerial employees paid at the adult rate, before tax or any amounts that are salary sacrificed. These figures are a guide to earnings only and should not be used to determine a wage rate.

      $1,920

    • Average full-time The average full-time hours that people in this role work each week.

      44 hours

    • Skill level rating Skill level ratings are based on the range and complexity of job roles. In general, the higher the skill level, the more formal education and training, previous experience or on-the-job training needed to be good at the job.

      Very high

    • Gender share

      60% female

    • Future growth The Department of Employment, Skills, Small and Family Business estimates the likely change in number of workers in this role, or industry, over the next 5 years. Future growth is the likely percentage change compared to all other job roles.

      Strong Growth

    Other jobs include: Market research assistant, Marketing coordinator, Public relations assistant, Advertising account assistant and Digital marketing assistant

    Study pathways

    Take your study further with other courses offered at TAFE NSW:

    Previous study1 Course

    Begin here to gain experience and confidence in this study area.

    Further study1 Course

    Advance your skills to take your career to the next level

    Related study0 Courses

    Strengthen your expertise and gain specialist skills to expand your employability.

    The Certificate IV in Marketing and Communication does not have any related courses.

    Your experience counts

    At TAFE NSW, we recognise your previous study and work experience. You can apply for recognition of prior learning or a credit transfer with any of our courses. If you're successful you'll get your qualification faster.

    UnitsUnits taught in this course

    Courses are made up of a combination of both core and specialty units. In the Certificate IV in Marketing and Communication qualification, you’ll need to successfully complete 12 Units of competency, including 6 core and 6 speciality units.

    Please note, not all specialty units are offered at every TAFE NSW location. It is highly recommended that you check with your preferred campus for information about the specialty units offered at that location.

    Core units are central to the job outcomes of a particular industry or occupation. These are the units industry has agreed are essential to be capable and qualified at a particular study level.

    • Make presentationsBSBCMM411

    • Articulate, present and debate ideasBSBCRT412

    • Undertake marketing activitiesBSBMKG433

    • Analyse consumer behaviourBSBMKG435

    Industry

    Australian Marketing Institute - Endorsed course logo

    Australian Marketing Institute

    TAFE NSW servicesFacilities and support

    TAFE NSW provides support services across all campus locations and online. Whatever your needs or circumstances, we have the people, resources, counselling and facilities to support you in focusing on your studies.

    • TAFE NSW Disability Support Service

    • TAFE NSW Language, Literacy and Numeracy (LLN) support

    • TAFE NSW Aboriginal Support; Learner support (ABE)

    • TAFE NSW Careers, Counselling and Pathways Service

    • TAFE NSW Libraries

    • Scholarship programs – be supported as you explore your talents and fulfil your potential

    • Read&Write literacy and study support software is available free for all TAFE NSW students to use while studying on campus and at home

    • LinkedIn Learning – an online resource which offers innovative courses and tutorials to improve your personal and professional skills

    • Student associations – get social with our student community

    Info sessionsWant to know more?

    There are a total of 11 information sessions planned for this course. They'll take place at different locations across the state.

    You can select a study option below to see the sessions available. Or you can view all sessions related to

    Study optionsFind a location to enrol