For domestic students, start your study journey here.
National code: BSB50620 | CRICOS Code: 108526F
Diploma of Marketing and Communication
OverviewAbout this course
The Diploma of Marketing and Communication was designed in consultation with marketing experts to ensure your skills meet the demands of the industry. Study at a recognised and long-established Australian education provider and gain the most up-to-date skills in this dynamic industry.
This course will strengthen your marketing communication expertise and position you as a strong candidate for more senior roles like marketing manager, brand manager or public relations manager.
With communications and marketing departments in almost all businesses, the employment opportunities are endless for graduates of the Diploma of Marketing and Communication.
OutcomesWhat you'll gain
Learn new skills
Through a mix of theory and practical coursework, learn to:
- Design and develop an integrated marketing communication plan
- Interpret market trends and development
- Undertake and manage project work
- Identify and evaluate marketing opportunities
- Lead and manage a productive team
- Create and manage budgets and financial plans
- Implement and monitor marketing activities
Gain practical experience
Build your experience and get practical skills in:
- Developing a project plan and budgets
- Organising work for a team
- Writing a marketing communication strategy
- Market research and analysis
- Interpreting trends and market developments
- Reporting on market data
- Creating compelling visual presentations
Develop your professional confidence
Develop the qualities you need to get ahead in this industry:
- Effective communication skills
- Creativity and an innovation mindset
- Organisational and time management skills
- Adaptability to work on diverse projects
- Collaboration skills and the ability to work independently
- Critical thinking skills
- Ability to manage team members
Career pathways
This qualification could help you prepare for roles like:
- Marketing Manager
- Digital Marketing Specialist
- Communication Manager
- Product Manager
- International Marketing Coordinator/Manager
SuitabilityInternational entry requirements
At TAFE NSW each course has entry requirements. These help us to make sure that your course choice is right for you and help determine your suitability for a course. We want you to be confident in your decision and successful in your studies.
English Language Requirements:
- Academic IELTS 6.0 (with no individual band less than 5.5) or equivalent
TAFE NSW makes every effort to ensure your Language, Literacy and Numeracy (LLN) needs are met. The level of support you need may be assessed via a review of your LLN skills with written tasks and a one-on-one interview. If you need to strengthen your LLN skills, an individual training plan will be created with you.
To be prepared for this course, it is recommended that you have:
- Possess good computer and digital skills and familiarity with the Microsoft Office suite
- Can access recording equipment such as a smartphone or camera with a video function
- Have the ability to record and store both videos and images
- Have good communication skills to express ideas in writing and verbally
- Can set and achieve work goals
If you need help preparing for study, contact us about your options.
No licensing, legislative or certification requirements apply to this qualification at the time of publication.
Fees and locationsStarting dates, course fees and locations
As an international student, you can choose from a range of different courses, offered at various locations. Experience vibrant spaces, libraries, cafes and gyms, as well as places to make friends and socialise with other students.
| Locations | Starting dates | Course fees |
|---|---|---|
| Ultimo | Feb, Jul | $14,980 AUD |
| Locations | Starting dates | Course fees |
|---|---|---|
| Ultimo | Feb, Jul | $15,580 AUD |
Additional costs
Additional costs for uniforms, equipment, textbooks and materials (if applicable) range from $300 - $1,000 AUD per course.
Structure and unitsWhat you will study
At the start of your course, you will receive your timetable. You will need to study all core units and a range of additional units.
5 core units plus 7 elective units, of which: 3 elective units must be selected from Group A 2 elective units must be selected from Group B for the remaining 2 elective units: up to 2 units may be selected from Groups A and B If not listed, up to 2 units may be selected from a Certificate IV, Diploma or Advanced Diploma from this or any other currently endorsed Training Package qualification or accredited course.
Core units are the required units that you must complete.
Identify and evaluate marketing opportunitiesBSBMKG541
Establish and monitor the marketing mixBSBMKG542
Design and develop marketing communication plansBSBMKG552
Write persuasive copyBSBMKG555
Undertake project work<br><br>BSBPMG430
PathwaysContinue your studies
At TAFE NSW, you can develop your skills or build your expertise by studying a single course. You can also continue your studies with one of the following pathway options:
Vocational study pathway
Enrol in a range of TAFE NSW courses designed to help you kick-start your career and education goals. You can apply for a Student Visa that will cover the duration of your study.
TAFE NSW degree pathway
From certificates to diplomas, to a TAFE NSW degree, continue your studies with us to help build your success. You can apply for a Student Visa that will cover the duration of your study.
TAFE NSW - university partnership pathways
TAFE NSW has partnerships with a number of Australian universities. These universities offer guaranteed entry and credit transfer to eligible students. How much credit you are eligible for varies depending on the course and university you choose. You can apply for a Student Visa that will cover the duration of your study.
Other university pathways
You may gain entry to another university using your TAFE NSW qualifications. Acceptance and the amount of credit transfer may vary depending on the university and course studies. Check your credit eligibility.
Keep learning with TAFE NSW
Explore Your Degree Options
- TAFE NSW -Bachelor of Business
You are able to package two or more TAFE NSW courses together. This means you can plan your studies to achieve your career goals. When you apply for a TAFE NSW vocational pathway, you can apply for a Student Visa that will cover the duration of your study.
ServicesCampus facilities and support services
TAFE NSW provides support services across all campus locations. Whatever your needs or circumstances, we have the resources, counselling and facilities to support you while you are studying.
You will also have access to a TAFE NSW simulated organisation called Gelos Enterprises, where you'll work with realistic business documents, policies and more.
We offer a range of support services including:
- TAFE NSW Disability Support Service
- TAFE NSW Language, Literacy and Numeracy (LLN) support
- TAFE NSW Careers, Counselling and Pathways Service
- Smarthinking - online access to a tutor
- LinkedIn Learning - an online resource that offers innovative courses and tutorials to improve your personal and professional skills
We're here to help
If you have more questions about your course choice or study plans contact us today.
Contact TAFE NSW International