For domestic students, start your study journey here.

    Go to international home
    Back to Courses
    TAFE NSW Course

    National code: BSB40820 | CRICOS Code: 108529C

    Certificate IV in Marketing and Communication

    Apply online How to apply

    OverviewAbout this course

    The Certificate IV in Marketing and Communication helps you build high-value skills to work in roles such as marketing coordinator, public relations officer or assistant account manager (advertising).Develop your knowledge of emerging marketing and communication trends and learn to present your ideas, and develop marketing strategies. On graduating from this course, you'll have the opportunity to pursue further studies and gain the experience to work towards your next career move confidently.

    OutcomesWhat you'll gain

    Learn new skills

    Through a mix of theory and practical coursework, learn to: 

    • Research and analyse consumer behaviour
    • Prepare documents such as marketing plans and presentations
    • Apply digital solutions to work processes
    • Develop the confidence to articulate and debate ideas
    • Prepare a digital marketing strategy

    Gain practical experience

    Build your experience and get practical skills in:

    • Identifying consumer attributes from a market profile and existing customer data
    • Identifying consumer digital footprints, their engagement journeys and expectations
    • Planning a complex document such as determining format, style and structure
    • Summarising key ideas for a presentation and presenting them to a target audience
    • Measuring and reporting outcomes of marketing activities against a strategic marketing plan

    Develop your professional confidence

    Develop the qualities you need to get ahead in this industry:

    • Excellent organisational skills
    • The ability to think critically and strategically
    • Good problem-solving skills
    • The ability to collaborate with others
    • Agility and responsiveness
    • Creativity

    Career pathways

    This qualification could help you prepare for roles like:

    • Market Research Assistant
    • Marketing Coordinator
    • Public Relations Officer
    • Assistant Account Manager (Advertising)
    • Advertising Account Coordinator

    SuitabilityInternational entry requirements

    At TAFE NSW each course has entry requirements. These help us to make sure that your course choice is right for you and help determine your suitability for a course. We want you to be confident in your decision and successful in your studies.

    Fees and locationsStarting dates, course fees and locations

    As an international student, you can choose from a range of different courses, offered at various locations. Experience vibrant spaces, libraries, cafes and gyms, as well as places to make friends and socialise with other students.

    Additional costs

    Additional costs for uniforms, equipment, textbooks and materials (if applicable) range from $300 - $1,000 AUD per course.

    Structure and unitsWhat you will study

    At the start of your course, you will receive your timetable. You will need to study all core units and a range of additional units.


    6 core units plus 6 elective units, of which: 2 elective units must be selected from Group A 2 elective units must be selected from Group B for the remaining 2 elective units: up to 2 units may be selected from Groups A and B if not listed, up to 2 units may be selected from a Certificate III, Certificate IV or Diploma from this or any other currently endorsed Training Package qualification or accredited course.

    Core units are the required units that you must complete.

    • Make presentationsBSBCMM411

    • Articulate, present and debate ideasBSBCRT412

    • Undertake marketing activitiesBSBMKG433

    • Analyse consumer behaviourBSBMKG435

    • Develop and apply knowledge of communications industryBSBMKG439

    • Write complex documentsBSBWRT411

    PathwaysContinue your studies

    At TAFE NSW, you can develop your skills or build your expertise by studying a single course. You can also continue your studies with one of the following pathway options:


    Vocational study pathway

    Enrol in a range of TAFE NSW courses designed to help you kick-start your career and education goals. You can apply for a Student Visa that will cover the duration of your study.


    TAFE NSW degree pathway

    From certificates to diplomas, to a TAFE NSW degree, continue your studies with us to help build your success. You can apply for a Student Visa that will cover the duration of your study.


    TAFE NSW - university partnership pathways

    TAFE NSW has partnerships with a number of Australian universities. These universities offer guaranteed entry and credit transfer to eligible students. How much credit you are eligible for varies depending on the course and university you choose. You can apply for a Student Visa that will cover the duration of your study.


    Other university pathways

    You may gain entry to another university using your TAFE NSW qualifications. Acceptance and the amount of credit transfer may vary depending on the university and course studies. Check your credit eligibility.


    Keep learning with TAFE NSW

    Strengthen your expertise with a TAFE NSW Marketing and Communication study pathway:

    You are able to package two or more TAFE NSW courses together. This means you can plan your studies to achieve your career goals. When you apply for a TAFE NSW vocational pathway, you can apply for a Student Visa that will cover the duration of your study.


    ServicesCampus facilities and support services

    TAFE NSW provides support services across all campus locations. Whatever your needs or circumstances, we have the resources, counselling and facilities to support you while you are studying.

    You will also have access to a TAFE NSW simulated organisation called Gelos Enterprises, where you'll work with realistic business documents, policies and more.

    We offer a range of support services including: 

    • TAFE NSW Disability Support Service
    • TAFE NSW Language, Literacy and Numeracy (LLN) support
    • TAFE NSW Careers, Counselling and Pathways Service
    • Smarthinking - online access to a tutor
    • LinkedIn Learning - an online resource that offers innovative courses and tutorials to improve your personal and professional skills

    We're here to help

    If you have more questions about your course choice or study plans contact us today.

    Contact TAFE NSW International