What is a program topic?

A program topic is a short, focused learning module. Each topic is designed to help you build practical, hands-on skills that you can apply directly to your business.

What business areas can you explore?

You can build your own learning experience by choosing from over 65 topics across these six key areas: Business – planning, strategy, and operations Communication – networking and effective business communication Finance – budgeting, cash flow, and financial management Marketing – branding, promotion, and engaging your customers Social Media – growing your business using digital platforms Wellbeing – personal development and work – life balance

Are there any prerequisites?

No, there are no formal prerequisites for this program. If you meet the eligibility criteria, you are welcome to join at any stage of your business journey.

Can you join if you live outside NSW?

The Women in Business program is specifically for women who live or work in New South Wales. You must be starting a business or already own a business that is registered or trading in NSW.

How long do you have to complete the program?

You can learn at your own pace as there are no set time limits or completion requirements. This flexible format allows you to choose the topics that matter most to you whenever it suits your schedule.

What other support is available for your business?

As a NSW Government initiative, we connect you with extra resources to help your business grow: Service NSW Business Bureau : get personalised help online, by phone, or in person to navigate government services. Women NSW : discover programs that support and celebrate women in business across the state.

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Women in Business

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Women in Business

Looking to establish a micro or small business, or already operating one? The fully subsidised* online Women in Business program gives you the skills and knowledge you need. A NSW Government and TAFE NSW initiative, the Women in Business program allows you to hear from successful female entrepreneurs and access assistance in setting up and growing your business. * Eligibility criteria apply.

Learn from experts in live, interactive webinars

Master the skills you need to help your small business thrive in our monthly live webinars. Join industry experts for interactive sessions covering finance, marketing, operations, and more. Join us online each month to gain practical knowledge and grow your business with confidence.

Promotional image for the Women in Business webinar featuring two individuals wearing professional attire, one in a light pink top with a black-and-white patterned scarf and the other in a light blue blouse, set against neutral indoor backgrounds.

Balance the Scales this International Women’s Day

Thursday, 5 March 2026 | 10 am – 11 am AEDT

Learn how to practise and promote your brand authentically in our Women in Business webinar presented by Prue Gilbert and Natalie MacDonald.

Two women featured side by side, one wearing a white blazer over a dark green top with shoulder-length brown hair, and the other wearing a light denim jacket with long blonde hair and pink earrings, promoting the Women in Business webinar on confidence and empowerment presented by Sonia Casanova and Jo Buckingham.

Empower her: How support changes everything

Wednesday, 18 March 2026 | 12 pm – 1 pm AEDT

Discover how Dress for Success and Got Your Back Sista build confidence and empowerment in our Women in Business webinar with presenters Sonia Casanova and Jo Buckingham.

Tea, Tantrums and Triumphs

Tuesday, 31 March 2026 | 11 am – 12 pm AEDT

Join the founders of Binjang Tea as they share their lived experience of running a small business rooted in culture and community in our Women in Business webinar presented by Megan Humphries and Nadine Runciman.

What skills can you learn?

Build a program that suits your goals by choosing from over 65 topics designed to develop your professional skills. You can explore short learning modules across these key categories:

Business
Communication
Finance
Marketing
Social Media
Wellbeing

Three individuals in an outdoor setting with wooden columns and a flower-adorned table engage in casual conversation, representing diverse generational perspectives relevant to marketing behaviour analysis.

Understanding generational buying behaviour

Category: Marketing

Explore how different generations make purchasing decisions. Learn to apply these consumer insights to your marketing strategy in this Women in Business program topic.

Using authenticity to grow your business

Category: Wellbeing

Align your brand and boost your confidence to stand out in a competitive market. Discover how to grow your business authentically in this Women in Business Wellbeing topic.

Group of professionals collaborate around a table with laptops, notebooks, and sticky notes during a marketing workshop focused on defining Unique Selling Points and analysing competitor insights.

Finding your unique selling point

Category: Marketing

Discover how to define what makes your business unique. Use competitor research to build your own niche market and stand out in this Women in Business Marketing topic.

New to the program: Blogs

Get expert insights and practical advice to support your business journey with our new blog series. Each post is designed to help you navigate challenges and make confident decisions for your future. Register or log in to start reading.

Frances Quinn, Women in Business webinar presenter on 'Prioritise What Matters: Purposeful Productivity,' seated at a wooden table wearing a floral dress, with vertical wooden panels in the background.

Redefining Success: Why Productivity Is About Priorities, Not Pressure

Author: Frances Quinn

Learn to redefine success with author Frances Quinn. Explore why productivity is about priorities rather than pressure to create genuine progress in your business journey.

A person wearing a dark blue blazer over a white top, standing in front of a white wall with wooden slats on the right side.

Crafting High-Converting Emails to Boost Your Sales

Author: Maree Kirkpatrick

Join sales expert Maree Kirkpatrick as she shares proven strategies for high-converting emails. Use relevance and storytelling to drive real results for your business sales.

The Five Biggest Mistakes of Startups

Author: Emma Barbato

Join Emma Barbato as she outlines the common missteps new businesses make. Learn how to sidestep these for smarter, sustainable growth in this Women in Business blog post.

How will this program help my business?

Women in Business is an online learning program that offers tailored learning on the latest trends in Australian business. Choose the topics you want to develop skills in. Participants are encouraged to take from the program what they need, when they need it, based on what their business needs are at that time. There isn’t a focus on completing all topics, nor are there assignments or a heavy workload.

Program Members get flexible 24/7 online access to:

Blogs
Topics
Webinars
Private Facebook Group
Digital badges

A young lady barista smiling while making coffee at a cafe, turning her head to chat with a customer. In the background, a young man in an apron serves another customer.

Am I eligible to apply?

To join the Women in Business program, you must:

Be aged 18 years or over.
Identify as female.
Be an Australian citizen, a permanent resident, a humanitarian visa holder, or a New Zealand citizen.
Live or work in New South Wales.
Be thinking about starting a business or currently own one.

If you are a business owner, your business must also:

Have between 0 and 199 employees.
Be registered or trading in New South Wales.